I am a multi-passionate, feminist creative marketer who helps women stand out online without burning out. As an accomplished web designer, brand strategist, and published author, I know a thing or twenty about helping women-owned businesses grow their online presence, wealth, and impact in the world (because women do good stuff with their money) AND confidently take up space online.
It's an evolution, not a destination!
Hey Bootstrapper,Each week, I deliver a fresh, feminist-inspired, creative marketing email to your inbox...let's dive in! Writing these weekly emails is bringing me so much *JOY* right now during these wild times. I don't know about you, but I've just not been feeling as inspired to show up on social media and create content for Instagram as I once was. Totally giving myself permission to do what feels good right now, and I want you to do the same! Last week, I was telling you a bit about my struggle of going against the learned instinct to hustle through my brand refresh. And so many of YOU were able to relate. This sparked some awesome conversations about how to tackle a brand refresh, a full-on rebrand, or even creating a professional brand for the very first time! I was hearing that it felt overwhelming to put all of the pieces together, and I just so happen to LOVE puzzles of the branding variety. So, I'm going to share the nitty-gritty steps that you can take when you're ready! First, you need to know what you want to do and who you want to work with the most! The women I partner with are usually those who have tried the DIY route and have experience working with a range of clients, but they're now ready to elevate their brand and define their ideal client with more precision. I like to say that this process is really an entrepreneur's right of passage because we all start somewhere, right? When you are clear on what you are doing and who you enjoy working with, it's time for a brand strategy! This is where I develop your brand's purpose, vision, mission, and values. I'll also clarify who your ideal client is and what their pain points are. But that's not all! I also develop your brand's personality and voice based on who YOU are as a person. This is what makes your brand unique and memorable! After you have a solid brand strategy in place, you can start to develop your visual branding. This includes things like your colour palette, fonts, photography direction, and your logo. This is where your brand really starts to come to life! And now, it's time to give your brand something to say! The next step is copywriting. This is the text you will use on your website to communicate who you are as a brand and business owner online. Using your brand strategy, your copy should be infused with your personality and values, and most importantly, it should speak directly to your dream client! I always recommend having your copy done before photography because it allows your visuals to perfectly capture the essence and tone of your brand messaging, which ensures that your photos reflect your unique personality and style. That being said, these things can also be done simultaneously. Last but not least, it's time to build a website that's as stunning as it is strategic! We're not just talking about slapping a logo on a template and calling it a day. You're going to want a website that's engaging, easy to navigate, and designed to convert visitors into leads. So, that's the branding process in a nutshell. Take your time, enjoy the journey, and remember that building a brand is an evolution, not a destination. It's about creating a strong foundation for your business that reflects your values, attracts your dream clients, and sets you up for success. And trust me, when you have a brand that truly aligns with who you are and what you offer, the results kind of feel magical! |
Hey, I'm Emily, and I don't just create stand out brands - I create change.
I am a multi-passionate, feminist creative marketer who helps women stand out online without burning out. As an accomplished web designer, brand strategist, and published author, I know a thing or twenty about helping women-owned businesses grow their online presence, wealth, and impact in the world (because women do good stuff with their money) AND confidently take up space online.
Hey Bootstrapper, Each week, I deliver a fresh, feminist-inspired, creative marketing email to your inbox...let's dive in! Prefer to listen to this podcast style? You're in luck! Check it out here! A few weeks ago, I found myself in an unexpected situation that made my heart race a little. I spotted a post from someone in my network – a fellow ethical marketer – discussing how messaging about "getting money into women's hands" excludes non-binary and gender-fluid people. As someone whose...
Hey Bootstrapper, Each week, I deliver a fresh, feminist-inspired, creative marketing email to your inbox...let's dive in! Prefer to listen to this podcast style? You're in luck! Check it out here! I need to make a confession: I haven't posted on social media in almost two weeks. For someone who teaches the importance of consistent branding and visibility, this might seem like a bad thing, but the truth is there are many ways you can be visible online. I realized I needed a break from social...
Hey Bootstrapper, Each week, I deliver a fresh, feminist-inspired, creative marketing email to your inbox...let's dive in! Prefer to listen to this podcast style? You're in luck! Check it out here! This week, I noticed something interesting. One by one, several top business experts I follow sent emails with strikingly similar messages: they're tired. Exhausted, actually. The constant ups and downs of the world, combined with the rollercoaster of entrepreneurship, is genuinely exhausting...