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Hey, I'm Emily, and I don't just create stand out brands - I create change.

I am a multi-passionate, feminist creative marketer who helps values driven businesses make money while making the world a better place. As an accomplished brand strategist, web designer and published author, I know a thing or twenty about helping businesses grow their online presence, wealth and impact in the world AND confidently take up space online.

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I opened Instagram and now I need therapy 🫠

Hey Bootstrapper, Tired of business advice that doesn't feel like...YOU? This newsletter is your permission slip to build your business on your own terms...let's dive in! So, I just got back from a whirlwind family vacation—the kind where you’re Googling ā€œkid-friendly pubsā€ while passing snacks to the back seat, while hubby is driving on the wrong left side of the road and wondering why you thought this would be the thing to ā€œrechargeā€ you. šŸ˜‚ It wasn’t a chill, beachy kind of rest. It was a...

Hey Bootstrapper, Tired of business advice that doesn't feel like...YOU? This newsletter is your permission slip to build your business on your own terms...let's dive in! Last month, we talked about unlearning urgency and tuning out advice that was never meant for you (if you missed that email, check it out here!). As you read this, I'm in the middle of my Scotland vacation. I didn't finish my home renovation before we left, like I planned. I didn't finish transitioning my business model,...

Emily biting into a heart shaped cake!

Hey Bootstrapper, Tired of business advice that doesn't feel like...YOU? This newsletter is your permission slip to build your business on your own terms...let's dive in! It feels like it's been a minute, hasn't it?! But like seriously...going back to monthly emails was a great decision for me and my ebb and flowing energy levels. Speaking of ebb and flow, can we talk about something I've been experimenting with lately? Unlearning urgency. You know that immediate panic you feel when someone...

Hey Bootstrapper, Each month, I deliver a fresh, feminist-inspired, creative marketing email to your inbox...let's dive in! I wanted to let you know that I'm going to be going back to monthly emails while I make a small pivot back to...well...myself.Let me explain... As an entrepreneur, it's so EASY to get sidetracked by what other people are doing and forget to check in with yourself and listen to your intuition...that inner knowing that tells you where to go. Sometimes it's not a bad thing...

Hey Bootstrapper, Each week, I deliver a fresh, feminist-inspired, creative marketing email to your inbox...let's dive in! Want to listen to past weekly emails podcast style? You're in luck! Check it out here! This week, I won't be following my usual "template" because I'm honestly just not feeling it. I've tried to start writing this email too many times to count, and I totally missed my weekly target date for sending it your way...but that's okay. I'm human. Your human. We get to appear...

Hey Bootstrapper, Each week, I deliver a fresh, feminist-inspired, creative marketing email to your inbox...let's dive in! Prefer to listen to this podcast style? You're in luck! Check it out here! We've all been in a meeting where someoneeeee dominates the conversation. They talk over everyone else. They interrupt people. They don't seem to care about what others have to say because they literally have no self-awareness!It makes me cringe just thinking about it. I used to think I was just...

Hey Bootstrapper, Each week, I deliver a fresh, feminist-inspired, creative marketing email to your inbox...let's dive in! Prefer to listen to this podcast style? You're in luck! Check it out here! A few weeks ago, I found myself in an unexpected situation that made my heart race a little. I spotted a post from someone in my network – a fellow ethical marketer – discussing how messaging about "getting money into women's hands" excludes non-binary and gender-fluid people. As someone whose...

Hey Bootstrapper, Each week, I deliver a fresh, feminist-inspired, creative marketing email to your inbox...let's dive in! Prefer to listen to this podcast style? You're in luck! Check it out here! I need to make a confession: I haven't posted on social media in almost two weeks. For someone who teaches the importance of consistent branding and visibility, this might seem like a bad thing, but the truth is there are many ways you can be visible online. I realized I needed a break from social...

Hey Bootstrapper, Each week, I deliver a fresh, feminist-inspired, creative marketing email to your inbox...let's dive in! Prefer to listen to this podcast style? You're in luck! Check it out here! This week, I noticed something interesting. One by one, several top business experts I follow sent emails with strikingly similar messages: they're tired. Exhausted, actually. The constant ups and downs of the world, combined with the rollercoaster of entrepreneurship, is genuinely exhausting...

Hey Bootstrapper, Each week, I deliver a fresh, feminist-inspired, creative marketing email to your inbox...let's dive in! Prefer to listen to this podcast style? You're in luck! Check it out here! I've been pretty quiet on social media lately. For those of you following me on Instagram, I've not been my usual online self. The political climate right now is A LOT. The bad news is overwhelming, and I have been feeling tired of all the uncertainty and fear. And I'm not even American. The...