Hey Bootstrapper, Each week, I deliver a fresh, feminist-inspired, creative marketing email to your inbox...let's dive in! Prefer to listen to this podcast style? You're in luck! Check it out here! I need to make a confession: I haven't posted on social media in almost two weeks. For someone who teaches the importance of consistent branding and visibility, this might seem like a bad thing, but the truth is there are many ways you can be visible online. I realized I needed a break from social...
15 days ago • 6 min read
Hey Bootstrapper, Each week, I deliver a fresh, feminist-inspired, creative marketing email to your inbox...let's dive in! Prefer to listen to this podcast style? You're in luck! Check it out here! This week, I noticed something interesting. One by one, several top business experts I follow sent emails with strikingly similar messages: they're tired. Exhausted, actually. The constant ups and downs of the world, combined with the rollercoaster of entrepreneurship, is genuinely exhausting...
22 days ago • 4 min read
Hey Bootstrapper, Each week, I deliver a fresh, feminist-inspired, creative marketing email to your inbox...let's dive in! Prefer to listen to this podcast style? You're in luck! Check it out here! I've been pretty quiet on social media lately. For those of you following me on Instagram, I've not been my usual online self. The political climate right now is A LOT. The bad news is overwhelming, and I have been feeling tired of all the uncertainty and fear. And I'm not even American. The...
29 days ago • 7 min read
Hey Bootstrapper, Each week, I deliver a fresh, feminist-inspired, creative marketing email to your inbox...let's dive in! Prefer to listen to this podcast style? You're in luck! Check it out here! Last week, I read *yet another* email about a business owner who lost their job, started a business, and immediately was supporting their family – making it sound effortless and quick. I instantly rolled my eyes and clicked DELETE. Probably should have unsubscribed, but I'll get to that later......
about 1 month ago • 6 min read
Hey Bootstrapper, Each week, I deliver a fresh, feminist-inspired, creative marketing email to your inbox...let's dive in! As you know, I've been knee-deep in my own brand refresh, and let me tell you – seeing the invoices for my copywriting glow-up and brand photography definitely had me second-guessing all the investments I've made. I found myself having the same conversations in my head that I hear from my clients all the time: "This is a lot of money... couldn't I just DIY it a bit...
about 1 month ago • 6 min read
Hey Bootstrapper, Each week, I deliver a fresh, feminist-inspired, creative marketing email to your inbox...let's dive in! My children's book, I Love Me from A to Z, was released this week! After signing the publishing deal in 2021, it's so exciting to finally see it on shelves and the online marketplace. I woke up the other day to an email from my publisher with a glowing review from the School Library Journal. This felt like a big deal because a positive review from the School Library...
about 2 months ago • 5 min read
Hey Bootstrapper, Each week, I deliver a fresh, feminist-inspired, creative marketing email to your inbox...let's dive in! Writing these weekly emails is bringing me so much *JOY* right now during these wild times. I don't know about you, but I've just not been feeling as inspired to show up on social media and create content for Instagram as I once was. Totally giving myself permission to do what feels good right now, and I want you to do the same! Last week, I was telling you a bit about my...
about 2 months ago • 5 min read
Hey Bootstrapper, Each week (yes, we're going weekly!), I deliver a fresh, feminist-inspired, creative marketing email to your inbox...let's dive in! In my last email, I shared that I'm doing a bit of a brand refresh for Bootstrapped Woman. But you know what I realized this week?! I needed to give myself permission not to get everything done in an unrealistic amount of time. Can you believe that I actually thought I could do a complete website update, with a copy glow-up, SEO research, brand...
2 months ago • 5 min read
Ready for a Fresh Start?! Each month, I deliver a fresh, feminist-inspired, creative marketing email to your inbox...Let's dive in! We all crave those fresh starts, don't we? That feeling of a clean slate, a chance to reinvent ourselves or our businesses. It's no wonder that 'new year, new me' is such a popular mantra. This desire for a fresh start is deeply rooted in our psychology. Our brains are wired to see new beginnings as opportunities for growth and change. We associate them with...
3 months ago • 5 min read