profile

Hey, I'm Emily, and I don't just create stand out brands - I create change.

I am a multi-passionate, feminist creative marketer who helps values driven businesses make money while making the world a better place. As an accomplished brand strategist, web designer and published author, I know a thing or twenty about helping businesses grow their online presence, wealth and impact in the world AND confidently take up space online.

Featured Post

What if we skipped this part? 🤪

Hey YOU! Tired of business advice that doesn't feel like...YOU? This newsletter is your permission slip to build your business on your own terms...let's dive in! First off...a big, warm welcome to the nearly 100 new people who joined this space after snagging my Visual Brand Kit Template in a recent bundle collab! It was my first time doing something like this, and it was so fun...I’m already planning more! It feels good to find ethical, non-draining ways to connect with values-led business...

Hey YOU! Tired of business advice that doesn't feel like...YOU? This newsletter is your permission slip to build your business on your own terms...let's dive in! I hope you all enjoyed the Halloween festivities last week and are maybe now shifting into cozy mode, possibly with a few festive twinkle lights already out (no shame here). I used to wait until mid-November, or at least until after Remembrance Day (Canadian holiday) before putting up anything remotely holiday themed. It felt like...

Hey YOU! Tired of business advice that doesn't feel like...YOU? This newsletter is your permission slip to build your business on your own terms...let's dive in! The last few weeks have been so busy in our house, with lots of rep hockey and schedule chaos (but what else is new?!). I feel like I'm finally coming out of a bit of an iffy energy stretch, where everything was feeling like it took more effort than usual. This little bump in the road led me to finally finding a new therapist. YAY!...

Hey YOU! Tired of business advice that doesn't feel like...YOU? This newsletter is your permission slip to build your business on your own terms...let's dive in! First off, can we have a *moment* for my new brand photos by Sisterhood Photography (peep the cute cover photo)! As someone who lives and breathes branding, I love getting a fresh shoot done each year...but this one felt extra special since it was my first session with my new business name. That said... oof, the process is no joke....

Emily wearing a hot pink sweater with a white star on it.

Hey YOU! Tired of business advice that doesn't feel like...YOU? This newsletter is your permission slip to build your business on your own terms...let's dive in! Last time I emailed you, I shared about how following my intuition led to a shift in my business. That tiny nudge led me to hire a business coach whose energy felt exactly right for me—equal parts kind, curious, and not afraid to give me the loving kick I needed. And working with them led me towards my business name change and doing...

Hey YOU! Tired of business advice that doesn't feel like...YOU? This newsletter is your permission slip to build your business on your own terms...let's dive in! Not every pivot in your business starts with a big plan. Sometimes it starts with a gut feeling or a quiet voice that says, ā€œThis doesn’t feel like me anymore.ā€ Back in April, I felt that exact twinge after reading a post about how sharing how phrases like ā€œgetting money into women’s handsā€ can unintentionally exclude non-binary and...

Hey Bootstrapper, Tired of business advice that doesn't feel like...YOU? This newsletter is your permission slip to build your business on your own terms...let's dive in! So, I just got back from a whirlwind family vacation—the kind where you’re Googling ā€œkid-friendly pubsā€ while passing snacks to the back seat, while hubby is driving on the wrong left side of the road and wondering why you thought this would be the thing to ā€œrechargeā€ you. šŸ˜‚ It wasn’t a chill, beachy kind of rest. It was a...

Hey Bootstrapper, Tired of business advice that doesn't feel like...YOU? This newsletter is your permission slip to build your business on your own terms...let's dive in! Last month, we talked about unlearning urgency and tuning out advice that was never meant for you (if you missed that email, check it out here!). As you read this, I'm in the middle of my Scotland vacation. I didn't finish my home renovation before we left, like I planned. I didn't finish transitioning my business model,...

Emily biting into a heart shaped cake!

Hey Bootstrapper, Tired of business advice that doesn't feel like...YOU? This newsletter is your permission slip to build your business on your own terms...let's dive in! It feels like it's been a minute, hasn't it?! But like seriously...going back to monthly emails was a great decision for me and my ebb and flowing energy levels. Speaking of ebb and flow, can we talk about something I've been experimenting with lately? Unlearning urgency. You know that immediate panic you feel when someone...

Hey Bootstrapper, Each month, I deliver a fresh, feminist-inspired, creative marketing email to your inbox...let's dive in! I wanted to let you know that I'm going to be going back to monthly emails while I make a small pivot back to...well...myself.Let me explain... As an entrepreneur, it's so EASY to get sidetracked by what other people are doing and forget to check in with yourself and listen to your intuition...that inner knowing that tells you where to go. Sometimes it's not a bad thing...