Hey Reader, There comes a point in every business when you need to stop wearing all the hats (you totally look cute in all of them, but not when you are wearing them all at once!). It's not easy...especially if you're an eldest daughter perfectionist whose greatest fear is accepting help (like me)! But that's exactly what I did last week when I hired a new copywriter to upgrade my website. There's this feeling that creeps in before a big era of your business, where nothing is broken exactly,...
18 days ago • 3 min read
Hey YOU! My brand hasn't changed much since 2023. But I have. And twice a year, I make sure my photos catch up. Not because I need a new look. But because the version of me showing up in my photos needs to match the version of me showing up in my work. When I feel like my photos aren't representing the current version of me, I feel myself holding back instead of fully showing up. Sound familiar? I see you not sharing your website...not raising those rates...and NOT being visible to the very...
about 1 month ago • 3 min read
Hey YOU! Last week I did something I've never done before! I recorded a video for YouTube WITHOUT a script. If you've been a subscriber for awhile, you might remember my short attempt at creating video content back when I basically just read my newsletters on camera. Reading them off like a script helped me feel less pressure to spontaneously summarize what I wanted to share, but it also may have come across as a little too "perfect" (even for this perfectionist) and maybe a little...
about 2 months ago • 4 min read
Hey YOU! As someone with AuDHD, I like to move both slow and fast. In other words, my brain works at lightning speed but that sometimes can overwhelm me and I then have to figure out how to not burn out. My mind hates to wait and that's why this week I've been thinking a lot about patience (and how I kinda suck at it, to be honest)! I think it's the hardest lesson you will learn in business because no one prepares you with how to balance taking action with waiting for results. When you are...
about 2 months ago • 4 min read
Hey YOU! The other day I was listening to a podcast where Taylor Eaton was talking about money mindset (with my favourite tarot card designer Grace Duong), and she said something that really stuck with me... CHOOSE A DIFFERENT METRIC FOR YOUR SELF-WORTH. I'm paraphrasing here, but holy 🔥. Obviously, values driven businesses have no choice but to operate in the patriarchal, capitalistic society we currently live in... And you deserve to get paid for your work. But your worth is not equal to...
2 months ago • 3 min read
Hey YOU! Spring is nearly upon us and it's got me thinking about all of the seeds I've been "planting" this past few months. After moving away from social media and marketing strategies that didn't feel good to me, I'm excited to see the "sprouts" of what I've been planting with my SEO. The problem is...SEO takes time (often, A LOT of it)! After changing my brand name, I was basically starting back at the beginning with SEO (you can read about that here). So in January, I invested in an in...
3 months ago • 3 min read
Hey YOU! The other night I had a dream in which I was being guided to delete my social media accounts. If you've been around awhile, you already know that I no longer create regular content for social media (I've thoroughly enjoyed having a static 9-grid Instagram feed for awhile now). The benefits no longer outweigh the disadvantages to supporting a company that protects horrible people and has done so much damage to our mental health and the safety of children. The very fact that I've...
3 months ago • 3 min read
Hey YOU! I'm still recovering from my *finger in the door* incident, but the eight other fingers I've got are working just fine so I can write this week's newsletter. For those of you who missed that, I slammed two of my own fingers in our sliding doors last week. Ouch! It was a big reminder for me to slow down in my personal life. My work life is sustainable, why shouldn't my personal life be, too?! I guess, I'm a work in progress. I still managed to launch an amazing brand and website for...
4 months ago • 4 min read
Hey YOU! Tired of business advice that doesn't feel like...YOU? This newsletter is your permission slip to build your business on your own terms...let's dive in! I just got back home from a very busy weekend away with my daughter's hockey team...and am trying to catch up on client work and life while it feels like the world US is on fire (and not in a good way!). As a Canadian, I am feeling so much fear for my neighbours. My nervous system is seriously fried! 🫠 And yet, I still get up every...
4 months ago • 2 min read