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Hey, I'm Emily, and I don't just create stand out brands - I create change.

I am a multi-passionate, feminist creative marketer who helps values driven businesses make money while making the world a better place. As an accomplished brand strategist, web designer and published author, I know a thing or twenty about helping businesses grow their online presence, wealth and impact in the world AND confidently take up space online.

Featured Post

I deleted my social media apps ✌️

Hey YOU! The other night I had a dream in which I was being guided to delete my social media accounts. If you've been around awhile, you already know that I no longer create regular content for social media (I've thoroughly enjoyed having a static 9-grid Instagram feed for awhile now). The benefits no longer outweigh the disadvantages to supporting a company that protects horrible people and has done so much damage to our mental health and the safety of children. The very fact that I've...

Hey YOU! I'm still recovering from my *finger in the door* incident, but the eight other fingers I've got are working just fine so I can write this week's newsletter. For those of you who missed that, I slammed two of my own fingers in our sliding doors last week. Ouch! It was a big reminder for me to slow down in my personal life. My work life is sustainable, why shouldn't my personal life be, too?! I guess, I'm a work in progress. I still managed to launch an amazing brand and website for...

Hey YOU! Tired of business advice that doesn't feel like...YOU? This newsletter is your permission slip to build your business on your own terms...let's dive in! I just got back home from a very busy weekend away with my daughter's hockey team...and am trying to catch up on client work and life while it feels like the world US is on fire (and not in a good way!). As a Canadian, I am feeling so much fear for my neighbours. My nervous system is seriously fried! 🫠 And yet, I still get up every...

Hey YOU! Tired of business advice that doesn't feel like...YOU? This newsletter is your permission slip to build your business on your own terms...let's dive in! If your January hasn't kicked off with colour-coded goals, resolutions and vision boards...SAME. This week, I’m not chasing those big dreams. I’m tending to my foundations. And let me tell you...it’s hard to go against the collective energy right now. That push to start strong, reflect on the past year, dream big, and go all in for...

Hey YOU! Tired of business advice that doesn't feel like...YOU? This newsletter is your permission slip to build your business on your own terms...let's dive in! If you’re still opening emails in December...I just want to say thank you. 🩷 This time of year can feel like A LOT. Your inbox is full, your brain is maxed out, and your nervous system is hanging on by a thread. So...yeah...If you’re here reading this one, I don’t take that for granted! At the end of last year (December 2024) I knew...

Hey YOU! Tired of business advice that doesn't feel like...YOU? This newsletter is your permission slip to build your business on your own terms...let's dive in! If you’re already being bombarded with 2026 business goal planning invites, let me be the one to whisper this instead: ✨ You don’t have to have it all figured out by January 1st. ✨ We’re heading into one of the busiest, buzziest seasons of the year, and if you’re anything like me, your nervous system is already raising an eyebrow at...

Hey YOU! Tired of business advice that doesn't feel like...YOU? This newsletter is your permission slip to build your business on your own terms...let's dive in! First off...a big, warm welcome to the nearly 100 new people who joined this space after snagging my Visual Brand Kit Template in a recent bundle collab! It was my first time doing something like this, and it was so fun...I’m already planning more! It feels good to find ethical, non-draining ways to connect with values-led business...

Hey YOU! Tired of business advice that doesn't feel like...YOU? This newsletter is your permission slip to build your business on your own terms...let's dive in! I hope you all enjoyed the Halloween festivities last week and are maybe now shifting into cozy mode, possibly with a few festive twinkle lights already out (no shame here). I used to wait until mid-November, or at least until after Remembrance Day (Canadian holiday) before putting up anything remotely holiday themed. It felt like...

Hey YOU! Tired of business advice that doesn't feel like...YOU? This newsletter is your permission slip to build your business on your own terms...let's dive in! The last few weeks have been so busy in our house, with lots of rep hockey and schedule chaos (but what else is new?!). I feel like I'm finally coming out of a bit of an iffy energy stretch, where everything was feeling like it took more effort than usual. This little bump in the road led me to finally finding a new therapist. YAY!...

Hey YOU! Tired of business advice that doesn't feel like...YOU? This newsletter is your permission slip to build your business on your own terms...let's dive in! First off, can we have a *moment* for my new brand photos by Sisterhood Photography (peep the cute cover photo)! As someone who lives and breathes branding, I love getting a fresh shoot done each year...but this one felt extra special since it was my first session with my new business name. That said... oof, the process is no joke....